The great day arrived! We were so excited to present the new Ace collection in Salone del Mobile 2016, Milan! It has taken over two years to develop the Ace series but we’re finally happy to lift the curtain of Normann Copenhagen’s latest adventure.
A REVOLUTIONARY FURNITURE CONCEPT
Ace is not any furniture collection, but rather a new and groundbreaking way of experiencing high-end design. Imagine a box with a handle that you simply grab and take home from the shop, and in the twinkling of an eye transforms into an exclusive lounge chair.
Inspired by his own life in Copenhagen, young designer Hans Hornemann envisioned a new furniture concept in which high-quality and luxurious design goes hand in hand with the functional and convenient ‘flat-pack’ system.
”I wanted to change the flat-pack concept and give it another meaning. A reasonable priced piece of furniture, without several weeks’ lead time, that you can fall in love with and bring home with you straight away.’‘
Hans Hornemann considered it a requirement that the function did not involve any compromise with the design. Ace is constructed from moulded plywood, covered with moulded foam for the highest possible comfort. The back is flexible, which gives the collection a springy and welcoming feeling. The backward sloping back and angled legs give the Ace series its characteristic nonchalant, yet stylish, expression.
Ace beech legs are stained in the same colour tones as the fabrics for a uniform expression. The stain allows the wood’s natural flame patterns to shine through, which adds a discrete play to the monochrome colour universe consisting of five inviting shades.
Ace is presented in two alluring fabrics, a vibrant velour, a mottled wool textile and exclusive leather.
The woollen textile,’Nist’, has been developed in-house by Normann Copenhagen to complete the Ace distinguishing visual style. Nist is manufactured using an untraditional weaving technique and contains 52 percent linen, which produces an attractive natural flecking of the fabric. While the velour brings Ace a seductive elegance, Nist gives the chair a more stringent, masculine look.
In the development of Ace, Hans Hornemann has carefully thought through every detail; from quality and aesthetics to flexibility and price. Ace can be disassembled so that it doesn’t take up much space and can be easily transported. A handy feature for metropolitan dwellers and car-less city folks looking for furniture.
In addition to the Ace lounge chair, the Ace collection includes a sofa, a dining chair and a footstool.
Discover more about Ace in the new catalogue.