In 2015, the Danish Government and Parliament marks the 100th anniversary of women’s suffrage and the 1915-Constitutional Act. As one of the many activities to raise awareness of the ceremony, they have invited 100 people to share what gender equality, democracy and community participation means to them. Our CEO and co-founder Poul Madsen is one of the 100 selected individuals.
We have produced a short film in which the Constitutional Act of Denmark is compared with a piece of furniture. Both the speech and visual effects illustrates the metaphor. The idea was to create a calm and accessible universe that reminds us that the Constitutional Act is as relevant today as when created. Just as a design icon.
A voice from the design industry
As representative of a business in the creative industry, it was natural for us to contribute to the celebration with a creative touch, based in everyday life.
“I am proud to be selected and contribute to the celebration with a voice from the design industry. Design influences our daily lives through the products and furniture that surrounds us. In Denmark, everyone has freedom to organize his life to reflect one’s individual needs and values. The Constitutional Act of Denmark ensure this. I think it is important to create awareness. “, says Poul Madsen.
Poul Madsen, CEO and Co-founder of Normann Copenhagen
Behind the scenes
The film Hvis Grundloven var et møbel was recorded on the large stage in our Flagship Store at Østerbro. It was kind of nostalgic for us, as the large wall used to function as the big screen for the former cinema Triangel Teatret.
The campaign kicks off today, April 20, running until Constitution Day June 5, 2015.