Today, the biggest design event of the year; the international furniture fair Salone Internazionale del Mobile fair in Milan began. The fair takes place from the 8th to the 13th of April, and we’re thrilled to be exhibiting for the seventh year in a row. If you are in Milan, please drop by in hall 16, stand E46.
This year, we are expanding our ever growing furniture collection with a new high quality lounge collection called Era and a series of chairs and tables called Form as well as other novelties.
The design of the fair stand itself is of key importance when showing the novelties. The main objective has been to offer both space for exhibition concepts showing the variety of the furniture pieces, as well as making small home-like environments that inspire and encourage to try sitting down.
The Normann Copenhagen design team has made an impressive structure of pinewood beams with cool aluminum fittings in light grey. The aluminum fittings give a more industrial feel to the natural warm wood. Above the stand is added a net providing a more calm expression.
Some of the walls and floors have a linoleum surface – the same natural material used on the Form Table. This way Normann Copenhagen shows all 6 colors of the table in a cool way, as well as adding softness to the stand.
The new table lamps have their own seperate enclosed space emphasizing both the beautiful form and the lighting.
Form is a re-interpretive range of shell chairs and dining tables that combine a strong design idiom with an innovative industrial production. With its soft silhouette that merges into a rigid Scandinavian wooden frame, the Form Chair offers the makings of the perfect chair.
Era has a streamlined design and is a durable, long-lasting and versatile lounge collection that easily accommodates modern interior’s need for flexibility. The Era Lounge Collection is designed to transcend generations and is just as at home with lovers of design or families with children, as it is with young couples or their grandparents. Era exudes a sophisticated calmness and invites you to enjoy pure and unadulterated relaxation.
Amp is a sophisticated range of lamps. Amp is characterised by its high-quality materials of glass and marble that add a visual fragility and sensuous heaviness. The lamps have a nostalgic and at the same time, contemporary feel.