The project LOVE FOR, made by the communication and design studio Dogtrot, is an inside view on design, based on interviews from the Design fair Salone del Mobile Internationale. Designers, entrepreneurs, and architects were asked the same three questions on how they view design today. Amongst the respondents was our CEO at Normann Copenhagen, Poul Madsen.
Poul Madsen CEO at Normann Copenhagen
Do we need design today?
Poul Madsen believes that design is important, as our personality often is expressed through how we dress and live.
Designer Patrick Norguet says: Design has a great importance as it is an expression of life and the development of human needs, and how these needs will be conformed into beautiful designs.
Designer Michael Geldmacher argues that design is about fantasy and imagination. Design is an visualization of evolution and an important part of humanity.
Designer Patrick Norguet
Can Design be accessible?
Design is all about accessibility says designer Michael Geldmacher. It is art happening in the mind.
Poul Madsen explains how accessibility is a challenge for producers. He uses our new product line as an example of how accessibility can vary from product prize to the availability of different products.
Designer Michael Geldmacher
How could communication add value to design?
Poul Madsen argues that design is not just about the product, but also the story behind. When purchasing a well communicated product, you also purchases a statement of your lifestyle.
Peter Bonnen CEO of Muuto believes that communication is important to add emotional value to a functional and practical product.
Michael Geldmacher speaks about how the importance of communication effects design. Good communication adds value in the spirit of design, so you have to get your design and communication in line, if you want to succeed.
Peter Bonnen CEO at Muuto
Our thoughts on Project LOVE FOR
The LOVE FOR project is mainly about how human development and understanding of products have a great influence on how design is today. As Poul Madsen argues, design is not a basic need to survival, but it has become a statement of who you are. Design, communication and purchase experience has an comprehensive influence on how consumers as well as producers sees good design today.
Visit project LOVE FOR and hear more opinions on why we need design.