Cover of Tom Ford
I reccently (finnaly!) got my copy of Tom Ford sent to me! Although it’s a copy of the second print that was released in the fall, not the prized first edition from a few years back, it’s brilliance goes beyond the fantastic use of Helvetica on the cover.
I’ve always been a huge Tom Ford fan, so I guess I would like the book no matter what, but what did actually surprise me is the “story” in the book, it’s just pictures as I expected. Because thats what makes the Tom Ford story so unique though – the story. But what’s interesting is not his personal rags-to-riches story (not sure he even has one?), but Gucci’s rags-to-riches story.
As a marketer/designer I’ve always been drawn to Ford for that reason – he was a businessman and a designer. And in the fashion space he was second to none at both jobs. What eventually made Ford a household name (even beyond design circles) was his ability to seemingly do whatever he wanted (everyone remember the vanity fair cover with Keira Knightley and Scarlett Johansson?).
The book follows along Ford’s hugley successful, albeit short, career at Gucci and YSL using images taken at the time along with reflective writing. Surly there will be another chapter to this book no matter which way his career turns. Anyone who’s had the opportunity to visit his store in New York can certainly confirm that he has still got it – although the pieces are ”out of reach to even then average millionaire” (to use the always wise words of Wallpaper magazine).
Spotted by Chris Hanz
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