This morning one of the oldest (1965) and most well know neon signs in Copenhagen was taken down. The Chocolate frogs! Not familiar with the frogs? The frogs was a “ring of frogs” in neon on top of a chocolate factory (Galle & Jessen). In 1971 the chocolate brand was bought and “swallowed” by a bigger brand (Toms), the building sold to an IT company and nobody wanted the frogs… Well except for all the kids dreaming that the frogs were made out of real chocolate – or the grownups on the way home from a party – in desperate need of a neon fix-point to help navigate home.
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