A Danish bakery with guts

This is the Bo Bech bakery located in Store Kongensgade 46. They only bake one kind of bread. One size, one price. The open at 10 o´clock and closes when all the loafs are sold… it’s that simple.

First of all we love the bread – which is probably the best bread you can get in all of Copenhagen. Furthermore, we are quite impressed with Mr. Bech having the guts to open a bakery selling just one kind of bread. Think about it. How many companies do you know that has the courage to sell only one product!  The lesson for today must be: You only have to do one thing – you just have to be damn good at it.

No fancy street advertising, no hip interior decorations, no smart packaging and no tunes on the stereo – just a big wooden table with bread… its that simple.

The bread costs DKK 35,-  which is about average for a bread these days. But remember to bring cash since they dont accept credit cards.

2 Responses to “A Danish bakery with guts”


  1. 1 Mark Christensen August 9, 2010 at 7:59 am

    Well actually…it’s TWO products… but that really don’t shame the balls of that bakery or Bo Bech.. balls balls balls.. oh and both breads are amazing!

    Another fan


  1. 1 Looks are not everything! « Spotted by Normann Copenhagen Trackback on September 15, 2010 at 12:56 pm

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We love great design

Normann Copenhagen is a way of living - a mindset. We like to think of it as putting on a pair of glasses and seeing the world in a different way. We love to challenge the conventional design rules.

On this blog we write about our design, the designers, and interesting things we spot around our hometown - Copenhagen.

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Normann Copenhagen


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