Our new Beater designed by Ding3000 has just received the Red Dot Award: Product Design 2012. With its different and innovative designs Beater impressed the Jury and won the prestigious design competition. We are of course really proud of this.

More than 1,800 manufactures and designers from 58 countries participated in the battle of winning the exclusive award, which is a quality proof for aesthetic and lasting design. In total 4,515 products were judged by 30 International Jury members.

Award-winning Designtrio
Besides Red Dot Award 2012, Ding3000 won the Good Design Award 2011 for the Rainbow Trivet earlier this year. Beater has also already gained lots of attention at its launch in spring 2012. The British design magazine Wallpaper has for example chosen Beater as new and standout pieces in the interior special (W*157).

Here at the Normann Copenhagen HQ we always think it is exciting to get to know a bit more about the designers. Therefore we have asked Ding3000 some questions about their way of work, how Beater came about and their latest inspirations.

Why do you think Beater has won the prestigious Red Dot Award?
“It’s difficult to say what’s going on in the heads of a design jury, but I guess it’s probably because besides all shape, material or colour issues we have a useful product innovation here. An usual eggbeater is quite a space consuming object and one of only a few kitchen tools which can not be stored away in a drawer. We found a solution for this problem by making our whisk foldable.”

Both Rainbow Trivet and Beater Whisk have won an award within 2 months. What characterizes a typical Ding3000 product?
“We try to design products which offer a benefit in multiple ways. It can be a product which is a classical problem-solver like the BEATER whisk. But we think it’s also worth to design products which

- are more beautiful because they evoke positive associations or reminiscences
- bring a little bit of magic in everyday’s life because they work with a trick or legerdemain
- put smiles on faces because they are enriched by a healthy dose of humour”

Is there a fun story behind the design of a foldable whisk?
“Actually there is: One of us did a very poor drawing of a whisk which was inspired by a bunch of straw tied together with a rope but with no additional function. Then somebody else misunderstood the drawing and said: Wow: A foldable whisk! So our advice to all the designers in the world: Always draw poorly that someone can misunderstand your design and finally make your product better.”

[youtube http://www.youtube.com/watch?v=YTRv8cOvLTo?rel=0&w=500&h=284]

What was the first dish you made with Beater?
“Since the Pannarello of our espresso machine is not working, we use it to froth the milk for our coffee in the office.”

How is a typical Ding3000 day at the office?
“Unfortunately we are spending too much time sitting in front of our computers checking E-mails but we try hard to focus on the things which make us better and more creative designers like sketching, arsing around, being lazy, walk the dog, building quick mock-ups, going to the hardware store, discussing with the manufacturer etc.”

Can you mention the last five things that inspired you for a new design?

1. A folding yardstick
2. The Yangzhou Mountains
3. Building Bricks
4. A five pockets jeans
5. A race track

Buy your own Beater here.