Say hello to Mormor (Danish for Grandma). Mormor is designed by the young and very talented designer Gry Fager and consists of 17 pieces.

A (not so) unique pattern
Every Dane knows the blue pattern above. It is the pattern used on the most common dishtowels, and boy have we been washing dishes!

Mormor is much more than just a blue pattern. It also consists of the Ribbed and Squared pattern.

Again most Danes will know these patterns very well. However to the rest of the world we may need to explain it. In Denmark we don’t use a sponge at the kitchen sink, we use a dishcloth.


We spotted Gry Fager’s design even before she completed her training at the Danish Design School in 2008. With the introduction of the Mormor series it is the first time that Gry Fager has had her designs put into production.




